American Crew @ Revlon StyleMasters 2012

Screens Design

Amer­i­can Crew approached our stu­dio to bring their Revlon Style­Mas­ters run­way show to life with 5 seam­less­ly ani­mat­ed worlds that inte­grat­ed pro­mo­tion­al videos and their prod­ucts. Low poly worlds were artis­ti­cal­ly real­ized to set the atmos­phere of each style col­lec­tion, fea­tur­ing nat­ur­al ele­ments all cre­at­ed out of tex­tured three-dimen­sion­al cubes and char­ac­ter ani­ma­tion. The prod­ucts were also hand­made and mod­eled in 3D, pay­ing heed to the sub­tle fram­ing for pub­lic­i­ty shots by the run­way pho­tog­ra­phers.

 Screens Design