American Crew 2018

Projection Mapping

Orga­nized by Revlon Pro­fes­sion­als, the 2018 Style­mas­ters Inter­na­tion­al Awards were held in Barcelona, Spain and host­ed over 4000 inter­na­tion­al atten­dees from 70+ coun­tries. We designed 4 dif­fer­ent all-immer­sive run­way looks for Amer­i­can Crew’s 2018 col­lec­tion includ­ing a Harley David­son Style for the Road inspired look for their brand col­lab­o­ra­tion, an urban skater inspired look and a cityscape black and white film noir look. These styles var­ied dras­ti­cal­ly in themes to mir­ror the fea­tured hair­styles, from mod­ern city sleek to casu­al and rugged. These ani­mat­ed edits were pro­jec­tion mapped onto the run­way and against the 270-degree auto­mat­ed scrim cur­tains that adorned the cat­walk.

Projection Mapping