Screens Design

For leg­endary band, Deep Purple’s final musi­cal tour, we worked close­ly with band man­agers and tour man­ag­er to ele­vate the per­for­mances of their most icon­ic songs like High­way Star, Strange Kind of Woman, Black Night, Hush, Per­fect Strangers and the chart-top­ping hit, Smoke on the Water. Each song was cus­tom-tai­lored to the lyri­cal nar­ra­tive, while push­ing dynam­ic visu­als to the beat of the music. For Smoke on the Water, we cre­at­ed 4 orig­i­nal ani­mat­ed loops detail­ing the sto­ry behind the infa­mous fire at the Mon­treux Casi­no in which the song was inspired by. The visu­als includ­ed a mon­tage of footage from the time of the burn­ing embed­ded in the wide­spread media. With over 35 coun­tries vis­it­ed and 160 shows, this epic final con­cert series marks the mem­o­rable farewell for one of history’s most icon­ic rock bands.