Screens Design

Jen­nifer Lopez’ lat­est North Amer­i­can 2019 tour, “It’s My Par­ty”, boasts a nation­wide con­cert series with per­for­mances to her most pop­u­lar songs like All I Have, Jen­ny From The Block and Dance Again. For this tour, Dig­i­tal Flo­dur worked on bring­ing her cre­ative visions to life for 5 dif­fer­ent songs — Booty, Ain’t Your Mama, Respect, Super­bad and Hold It Don’t Drop It. The songs illus­trate a diverse range of visu­al styles from the 80s inspired neon to 3D gen­er­at­ed light­ing struc­tures. Each cus­tom song pays close atten­tion to the musi­cal hits and changes in pace while offer­ing up an extrav­a­gant visu­al feast of col­ors.