Let’s Get Loud — Jennifer Lopez & Hillary Clinton

Screens Design

For the 2016 pres­i­den­tial elec­tions, Hillary Clin­ton joined Jen­nifer Lopez and Marc Antho­ny at the Bayfront Amphithe­atre in down­town Mia­mi, Flori­da, to encour­age vot­ers to take action and “get loud” in their vot­ing deci­sions. Dig­i­tal Flo­dur worked with Jen­nifer Lopez to cre­ate a stun­ning visu­al dis­play of orig­i­nal screens graph­ics pro­ject­ed dur­ing her Let’s Get Loud per­for­mance. The ani­mat­ed graph­ics fea­tured patri­ot­ic col­ors and empow­er­ing key words pro­ject­ed into over 12 over­lap­ping LED screens of vary­ing sizes, while the designs were intri­cate­ly com­posed against the com­plex pro­jec­tion struc­ture. Each word was ani­mat­ed to the musi­cal hits of her icon­ic “Let’s Get Loud” song, pro­vid­ing a dynam­ic visu­al dis­play of col­ors and word­play. The graph­ics were also fea­tured dur­ing Hillary Clinton’s stage intro­duc­tion, set­ting the stage for her regal entrance.