Development — Fremantle Media North America

Graphics Package | Motion Graphics

In part­ner­ship with Fre­mantle­Me­dia North Amer­i­ca, Dig­i­tal Flo­dur was approached to devel­op and design the visu­al con­cept of a new show based around com­pet­ing teams of ath­letes. From co-direct­ing pho­to shoots and sto­ry­board­ing the nar­ra­tive, we worked from a script and their gen­er­al sto­ry idea to pro­duce a pow­er­ful and entic­ing pro­mo­tion­al video as a pitch to sell the show. The high qual­i­ty, pho­to-real­is­tic motion graph­ics, and ani­ma­tion was a result of metic­u­lous edit­ing, col­or and style devel­op­ment, cre­ation of 3D envi­ron­ments, all of which set the visu­al lan­guage that is car­ried for­ward through­out the show. Our work on Mas­ter Ath­letes pushed its sale to SVT, a major Swedish chan­nel that aired the show for two sea­sons.