Mat Franco’s Got Magic

Graphics Package | Motion Graphics

We designed the strik­ing logo for Mat Franco’s newest show, based on his jour­ney from America’s Got Tal­ent to his Las Vegas Res­i­den­cy. Cir­cling around the theme of mag­ic, we merged the logo with time lapse footage of each loca­tion and ani­mat­ed sweep­ing card wipes and tran­si­tions. The dynam­ic graph­ics mir­rored his mag­ic per­for­mances, adopt­ing a mys­ti­cal and excit­ing per­sona.