VMA Weekend 2017

Screens Design | Technology

MTV’s Video Music Awards (VMA) Week­end show­cas­es a series of per­for­mances by upris­ing musi­cal tal­ents — this year’s line­up includ­ed promi­nent acts like Noah Cyrus, Bebe Rhexa, DNCE, Why Don’t We, Ocean Park City, The Bleach­ers, Kacy Hill and more. We designed 3–4 ani­mat­ed loops per song for 10 per­form­ers, span­ning the three-night event, with each design pay­ing close atten­tion to the musi­cal­i­ty of each song. The con­tent visu­als were fed to 16 split LED screens, influ­enc­ing the show light­ing for each per­for­mance. We also pro­vid­ed screens pro­duc­ing and pro­gram­ming ser­vices, as well as aid­ing in the tech­ni­cal pro­duc­tion of the show set­up. The per­for­mances were streamed live on MTV.com, gar­ner­ing over 1 mil­lion views for Noah Cyrus’ per­for­mance alone.

Screens Design