Master Athletes

Development – Fremantle Media North America

Graphics Package | Motion Graphics

In partnership with FremantleMedia North America, Digital Flodur was approached to develop and design the visual concept of a new show based around competing teams of athletes. From co-directing photo shoots and storyboarding the narrative, we worked from a script and their general story idea to produce a powerful and enticing promotional video as a pitch to sell the show. The high quality, photo-realistic motion graphics, and animation was a result of meticulous editing, color and style development, creation of 3D environments, all of which set the visual language that is carried forward throughout the show. Our work on Master Athletes pushed its sale to SVT, a major Swedish channel that aired the show for two seasons.